Download Dorothy and Otis: Designing the American Dream by Norman Hathaway,Dan Nadel PDF

By Norman Hathaway,Dan Nadel

A lavish, gorgeously designed full-color assortment that showcases the designs of Dorothy and Otis Shepard, groundbreaking giants of early twentieth-century American advertising.

Dorothy and Otis Shepard are the unsung heroes of early twentieth-century North American visible tradition. jointly, they have been the 1st American photo designers to paintings in a number of mediums and scales with equivalent ability and imaginative and prescient, and their paintings continues to be impressive; but their names are little recognized today.

Dorothy and Otis chronicles their tale intimately for the 1st time. It explores the Shepards’ penchant for abstraction and modernism, and exhibits how the appearance of billboard advertisements encouraged their creativity—large campaigns that matched the grandeur in their way of life. all through, it demonstrates how their impact touched all elements of purchaser culture—from taking part at the packaging for Wrigley’s Gum and designing uniforms and symbols for the Chicago Cubs to making plans and selling the inn island Catalina, the place Stan Laurel, Oliver Hardy, Clark Gable, and different celebrities frequented.

Dorothy and Otis illuminates their own lives to boot, from their origins and early years to the eventual dissolution in their marriage. because it brings to lifestyles those pioneering artists and their momentous partnership, it elevates them to their rightful position in pop culture and makes transparent how their mythical paintings mirrored and exemplified the yank Dream.

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