Download Discipline and Indulgence: College Football, Media, and the by Jeffrey Montez de Oca PDF

By Jeffrey Montez de Oca

The early chilly conflict (1947–1964) was once a time of optimism in the United States. Flushed with self assurance by means of the second one global warfare, many heralded the yankee Century and observed postwar affluence as facts that capitalism could clear up wish and poverty. but this era additionally stuffed individuals with nervousness. past the threat of nuclear annihilation, the consumerism and affluence of capitalism’s good fortune have been noticeable as turning the sons of pioneers into sofa potatoes.

In Discipline and Indulgence, Jeffrey Montez de Oca demonstrates how pop culture, in particular collage soccer, addressed capitalism’s contradictions via integrating males into the economic climate of the chilly struggle as staff, warriors, and shoppers. within the dawning tv age, university soccer supplied a ritual and spectacle of the yankee lifestyle that anybody may well perform from the relief of his own residence. collage soccer shaped a moral house of patriotic pageantry the place males may produce themselves as electorate of the chilly conflict nation. in line with a theoretically subtle research of chilly conflict media, Discipline and Indulgence assesses the period’s institutional linkage of recreation, better schooling, media, and militarism and unearths the connections of up to date activity media to today’s warfare on Terror.

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