By Rahel Anne Bailie,Noz Urbina
If you have been requested to get investment for a content material method initiative and want to construct a compelling enterprise case, if you have been approached via your employees to enforce a content material process and wish to grasp the enterprise advantages, or if you have been requested to sponsor a content material approach undertaking and do not comprehend what one is, this booklet is for you. Rahel Anne Bailie and Noz Urbina come from incredibly assorted backgrounds, yet they proportion a deep figuring out of the way to assist your company construct a content material strategy.
Content procedure: Connecting the dots among enterprise, model, and benefits is the 1st content material method booklet that specializes in undertaking managers, division heads, and different choice makers who want to know approximately content material method. It offers functional suggestion on the best way to promote, create, enforce, and continue a content material method, together with case stories that convey either profitable and never such a success efforts.
Inside the Book
- Introduction to content material Strategy
- Why content material approach and Why Now
- The price and ROI of Content
- Content lower than the Hood
- Developing a content material Strategy
- Glossary, Bibliography, and Index
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