Download Cardiff City: Rebranded: Bluebirds and Red Dragons by Scott Johnson PDF

By Scott Johnson

this can be the tale of what occurs while a soccer membership adjustments in a single day and lovers are left to house the fallout. it's the actual tale of what occurred from the start to the top of an undesirable rebrand of a proud soccer membership. For a few, it used to be tolerable, for many a step too a ways. Cardiff urban: Rebranded tells how the club's switch from blue, a color the membership had worn for greater than a century, to purple in the summertime of 2012 triggered absolute and pointless turmoil. Flamboyant proprietor Vincent Tan made the swap in sturdy religion, to aid the membership crack the Asian industry, yet made the error of no longer consulting City's diehard enthusiasts, who have been left to love it or lump it. The rebrand lasted virtually 3 years and this booklet is the tale of what occurred in the course of that interval from a lovers' standpoint, with first-hand money owed from supporters, avid gamers and people concerned with the membership - set opposed to a backdrop of a first-ever advertising to the optimal League, and next relegation - from what's some of the most turbulent sessions in Cardiff City's proud history.

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