Download Buy It Now: Lessons from eBay by Michele White PDF

By Michele White

In Buy It Now, Michele White examines eBay and its emphasis on group and social norms, revealing the cultural assumptions approximately gender, race, and sexuality which are bolstered through the website. She exhibits how tutorial texts, rule platforms, and ads "configure the user," permitting eBay to point how the positioning is meant to operate whereas additionally upholding specific values and practices. White information how eBay reinforces stereotypes approximately gender and sexuality, taking a look, for instance, at descriptions integrated in marriage ceremony gown listings, and the way eBay directs contributors to the "Adult simply" a part of the web site once they use the quest phrases "gay" and "lesbian." She discloses the ways in which eBay grants a being concerned group yet its "Black Americana" class reproduces racism through permitting ' narratives that excuse and romanticize slavery and insult African american citizens. White additionally seems to be at how individuals problem eBay's different types, ideas, and values, analyzing widespread innovations of resistance by means of and purchasers within the lesbian and homosexual curiosity listings. via examining the organizational and cultural logics found in eBay, White emphasizes how different web settings, together with craigslist, will not be as obvious, community-oriented, and empowering as they declare. She proposes tools for getting to know and reconceptualizing new media sites.

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